Here we go, the nation is about to get ice fever once again. After last months outbreak of illegal bonspiels throughout the country when doughty maidens and roguish pensioners sneaked past sleeping policemen on to frozen lochs and hurled 40 lbs of granite over the surface, the smooth indoor Olympic game to best them all is back in action.
After the public acclaim that Rhona Martin and team garnered when they won Olympic gold and the great google box watching public stayed up to watch them in their millions, one would have assumed that sponsors would be falling over themselves to associate themselves with a sport that encompasses individual resolve and teamwork. The winning rink should have been fast tracked to a life of reward and luxury, endorsements, fragrances, clothing lines etcetera...Well they would in America. Imagine my surprise, therefore when I discovered that Team USA Curling are co-sponosored by 'Hurry Hard' condoms.
'Hurry Hard' are sponsors with a difference they have a charitable side with proceeds of all condom sales being split between USA Curling and Monterey County AIDS Prevention programme. http://www.mcap.org
Other sponsors of Team USA include Laphroaig whisky...sound familiar?
Team GB are sponsored by the exciting Primary General Limited a commercial underwriting company based in Leeds.
I suppose the question is this if either of our teams win Gold will we see them being backed by something a bit more laudable than a commercial underwriter?
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2 comments:
Mark, I don't think the words condoms and split in the same sentence is a good idea for your foreign readers.
The men have just beaten the French in case you don't know.
Why can't curling attract high profile sponsors? Is it because it's a 'specialised' sport maybe?
Do they have "rubbers" in curling?
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